Funny ad .. but how true can any 'attack style' advertising be? They are over-exaggerating the Googdangers to try to change the transfer of your dollars from someone else's pockets back into their own. Has Microsoft ever killed a feature, moved a menu around, changed the way things used to work (ahem .. vista, word ribbon ..)? Can I get an 'upgrade' from the audience? Has a cool product ever just been scrapped? What ever happened to Bob? He seemed nice. Ever make a program obsolete? Try to make everyone 'upgrade' simply because they want you to try out a new operating system.They seem to be stuck on 'how can so much of it be free' - as in no charge, without exchange of dollars, open. The concept is simple. Remember broadcast TV? You know, the old kind before cable and satellite and internet. They paid for the service by selling advertising! We got to watch shows without cost over the air by permitting ourselves to become their product rather than their customer. Of course, in order to keep 'us' as products, they had to provide fabulous (enough) content so that we would keep watching. Ever hear of Nielsen ratings? It is in Google's best interest to keep providing excellent (enough) products so that we continue to function as their products for their paying advertisers as we consume their Googcontent and use their 'free' Googservices.